shoes off: a sexy asians podcast branding

For WBEZ's podcast Shoes Off: A Sexy Asians Podcast, the producers asked for something bold and funky incorporating warm colors, but wanted to steer clear of generic Asian iconography. The goal was imagery that captured the fun tone of the interview-based podcast but also to be sensitive of the many cultures that "Asian" encompasses.

In the end, I created a tile and brand guidelines including a logo, color palette, and font selections. From there, I designed digital and print ads as well as social media templates to announce new episodes. 

Creative direction: Laura Vergara

Designer: Angela Cheng

(2023)